"Play on Natural Turf: Authentic and Transparent Grassroots Lobbying" for the American Society of Association Executives

Organizations often seek to engage the public to contact their federal, state, and local officials. How they contact and motivate the public can dramatically impact how officials respond to the public. Learn how to develop grassroots strategies that will motivate while avoiding charges of “astroturfing” (faking genuine public support), and identify some of the high-risk areas as well as concrete steps to reduce legal and political risk.

Speakers:
Ronald Jacobs
George Constantine
Alexandra Megaris