Managing Your Nonprofit’s FACEBOOK, TWITTER, and LINKEDIN Presence: Avoiding the Legal Pitfalls

Update: This event has already occurred. Please click above to listen to and view the recorded webinar, click here to view presentation materials from the event, and visit our Venable LLP Nonprofit YouTube channel to listen to and view all of our recorded webinars on nonprofit legal topics.

Social media networks, such as FACEBOOK, TWITTER, and LINKEDIN, can be important communication tools for nonprofits. These digital platforms provide nonprofits with the opportunity to engage members, donors, affiliates, and supporters, develop new relationships, disseminate information, solicit contributions and grants, and improve marketing, public relations, and public policy campaigns, among other benefits. But misuse of social media networks, improper registration practices, and improper use of the networks can derail these efforts and cause great harm to a nonprofit. There is no shortage of legal – and other – risk in this area.

Our panelists – each with extensive experience counseling and representing nonprofits on social media-related legal issues – will discuss different approaches for using FACEBOOK, TWITTER, and LINKEDIN. We will discuss important aspects of the registration process, methods for protection of accounts or contact lists, take-down policies, appropriate disclaimers, and other key aspects of working within these third-party operated networks. We will explore how nonprofits’ intellectual property rights play out in the world of these three social media platforms, and how those rights can be protected, maximized and, sometimes, monetized. Finally, our panelists will evaluate certain terms and conditions of social media networks, specifically, and provide ideas for how nonprofits can enhance their organization’s digital presence, while minimizing risk and protecting its rights.

Speakers:
Armand (A.J.) Zottola, Esq., Partner, Venable LLP
Krista S. Coons, Esq., Associate, Venable LLP

Schedule:
12:00 p.m. – 12:30 p.m. ET – Networking Luncheon
12:30 p.m. – 2:00 p.m. ET – Program/Webinar