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Marci Ballard, Justin Pierce, and Thai Nguyen published "Global Brand and Content Protection: Developments and Emerging Technologies" in the World Trademark Review's 2016 Global Anti-Counterfeiting Guide. The article highlights developing threats to global intellectual property protection, including the Dark Web, cybersquatting, and misuse of 3D printing technology. The article also provides recommendations and best practices that IP rights holders can implement to protect their assets and address the increasing challenges.