Venable is joining ANA for their annual advertising law conference.
With one of the largest advertising law practices in the country, and experience in areas such as banking, food, consumer packaged goods, hospitality, retail sales, telecommunications, toys, and travel, we can respond to client needs in an efficient and practical manner. Whether our clients are exploring social media, sweepstakes, green marketing, gift cards, loyalty programs, affiliate marketing, product placement, or traditional television advertising, we have the depth, skill, and insight necessary to successfully counsel some of America’s most iconic and beloved brands.
How can we help you? Explore our related services, skilled professionals, and latest industry insights and analysis, and stay up to date on the latest advertising law news with our award-winning blog, AllAboutAdvertisingLaw.com.
Meet Our ANA Team
Leonard L. Gordon
Ellen Traupmen Berge
Rob Hartwell
Stuart P. Ingis
Michael Munoz
Shahin O. Rothermel
Shannon Sansom
Michael A. Signorelli
Melissa Landau Steinman
Tara Sugiyama Potashnik
Hear from Us at the Conference
Breakout 2B: FTC Remedies 2 Years After AMG
Wednesday, November 15 | 2:10 p.m. – 2:55 p.m. | Wekiwa 3/4/5
Speakers
Len Gordon, Partner
Shahin O. Rothermel, Partner
The Supreme Court’s opinion in AMG significantly restricted the remedies available to the FTC in consumer protection cases. In response, the FTC has been resourceful in trying to find ways to get money back to consumers and take money back from defendants. The program will cover the statutory scheme underlying the FTC’s remedial efforts, how courts have responded to the FTC’s efforts, and what this means for marketers. The program also will discuss challenges to the structure of the FTC that threaten its ability to pursue many remedies.
Breakout 4B: Connected Devices: Advancing From Conundrum to Controls
Wednesday, November 15 | 4:10 p.m. – 4:55 p.m. | Wekiwa 3/4/5
Moderator
Robert Hartwell, Counsel
With the complexity of tech partners involved in bringing ad-financed content to a bevy of consumer and business connected devices, there is no shortage of stakeholders to manage in the drive toward effective data stewardship, including how we communicate transparency and extend and respond to control signals. We examine the industry conundrum of real-time, on-demand privacy notice and control in CTV and connected devices and opportunities to build trust with consumers. Leading stakeholders weigh in on pathways to enlightenment, across the many pathways of data flows, to find a way to better user privacy experiences.
Choose Your Own (AdLaw) Adventure!
Thursday, November 16 | 12:00 p.m. – 12:55 p.m. | Panzacola F1/2
Speakers
Melissa Steinman, Partner
Ellen Berge, Partner
Breakfast Roundtables: From Soup to Nuts: Navigating Auto-renewals, Recurring Subscriptions, and the Negative Option Rule
Friday, November 17 | 8:30 a.m. – 9:45 a.m.
Michael Munoz, Associate
Shannon Sansom, Associate
Thinking about offering services through recurring billing programs? With the ever-changing legal requirements surrounding auto-renewals, it might be trickier than you think. Shannon and Mike will walk through some of the new requirements imposed by state laws and the Federal Trade Commission, as well as recent enforcement actions, class actions, and industry trends.
Come join Venable for an exciting session where you’ll get a chance to help choose what happens! It’s 4:30 p.m. on Friday and the head of Marketing comes to you with an idea for a global marketing campaign to promote the company’s new environmental initiative—a campaign that includes a sweepstakes with NFT prizes, donations to charity, influencer participation, lead generation, and the use of cartoon characters in the ads—and that’s just the beginning. What happens next? The crucial choices you make in counseling your client could send you and the company on an adventure that earns millions in sales and even more new customers—or nets it an investigative demand or subpoena from a regulator in the U.S. or another country, exposure to class action litigation in multiple jurisdictions, and a massive drop in stock price.
Join Venable partners Melissa Landau Steinman and Ellen Berge (and perhaps some surprise speakers) as we use the classic “Choose Your Own Adventure” book and game format to apply the laws regulating advertising and promotions to this and other “adventures” (or, as we called them in law school, hypotheticals)—with the ultimate outcome of each determined by the audience!