Venable represented "Deadpool" actor and influencer Ryan Reynolds in connection with a brand ambassador deal with Mint Mobile, a fast-growing, prepaid, mobile virtual network operator that is powered by the T-Mobile platform. The complex deal consisted of a sweat equity joint venture, investment transaction, and promotional service and license agreement. Reynolds is setting the industry standard as he builds on the success of his brand ambassadorship for Aviation Gin, a picture-perfect example of how to activate and connect an influencer to a brand.
The Venable team was led by Alan Epstein and included Jim Nelson, Ian Volner, Thomas Baxter, Marjorie Norman, Crystal Vine, Nic Jacobus, Caitlyn Bingaman, and Carly Trainor.
Several publications have reported on this transaction, including Variety, TechCrunch, and The Telegraph.