On September 29, The Celebrity Estates: Wills of the Rich and Famous featured Kevin Ghassomian in an interview on the benefits of early planning and structured succession strategy.
During the episode, Ghassomian highlights Giorgio Armani’s planning approach as a strong example of thoughtful estate and succession planning, noting how he established a charitable foundation to institutionalize his brand and secure its legacy.
“What Armani wanted to do was to create not just heirs who would receive assets, but he really wanted to create stewards of his brand. He had the foresight to institutionalize his brand in an entity that would last longer than anyone that was around. And that’s the foundation… so what he was doing was preserving the brand through a mission-driven entity that would last far longer than any of his immediate heirs would.”
Click here to access the podcast.