February 23, 2009

Online Advocacy: Best Practices, Cost-Effective Tools and Guidance to Meet the Challenges

This event has already occurred.

This newest session in the Lobbyist Certificate Program gets you up to speed on every aspect of online advocacy, including how to choose and use tactics and craft relevant messaging for email, blogs and social networks. GR and online advocacy professionals also offer practical guidance on how to mesh new media with traditional efforts, avoid compliance and public relations nightmares, and leverage these inexpensive platforms to achieve the greatest visibility - and influence.

Reserve your space now for guidance on how to:

  • How to run an effective online advocacy operation in lean, competitive times
  • Real-world insights from Congressional office personnel: what works, what gets ignored
  • Lessons learned from successful online advocacy campaigns
  • Secrets for clearing email filters so your messages arrive - and get read
  • Best practices for crafting relevant online messages
  • Design considerations - and tips - for online tools, including the advocacy portion of your Website
  • Practical guidance on how to assess and choose strong outsourcing vendors and technologies and keep costs and administrative burdens to a minimum
  • Troubleshooting advice on how to keep online advocacy activities from inadvertently triggering legal and compliance problems specific to the Government relations environment and the general business environment

Training Team:

Alan Rosenblatt, Director, Internet Advocacy Center: As associate director for Online Advocacy at CAPAF, Alan Rosenblatt is a frequent speaker on digital media, advocacy and politics, including social networking, blogging, grassroots, and mobile advocacy strategies. He is also a founding team member of Media Bureau Networks, a pioneer in streaming media services; and is a member of the Board of Directors of E-Democracy.org.

Ron Jacobs, Attorney, Venable LLP: A leading professional on the Honest Leadership and Open Government Act of 2007. Ron Jacobs focuses his practice on ethics, campaign finance and trade associations and provides clients with detailed compliance information to help them avoid running afoul of complicated regulatory requirements. He has been involved in briefing trade and professional associations on new HLOGA rules and deadlines.

Kathy Goldschmidt, Deputy Director, Congressional Management Foundation: Kathy joined CMF in 1997 and was the Director of Technology Research from 2000-2005. She directed CMF's technology research and guidance to House and Senate offices for using technology to be more effective and more efficient. She was the principal author of Congress Online: Assessing and Improving Capitol Hill Web Sites and E-mail Overload in Congress: Managing a Communications Crisis. She currently works on the Communicating with Congress project and was co-author of the 2008 report, Communicating with Congress: How the Internet Has Changed Citizen Engagement.

Eric Dell, Chief of Staff, Rep. Joe Wilson