February 01, 2010 - 8:45 AM - 11:30 AM EST

Online Advocacy: Best Practices, Cost-Effective Tools and Guidance to Meet the Challenge

This event has already occurred.
Hall of States Building - Room 283
444 North Capitol Street
Washington, DC

This session gets you up to speed on every aspect of online advocacy, including how to choose and use tactics and craft relevant messaging for email, blogs and social networks.

  • How to run an effective online advocacy operation in lean, competitive times
  • Real-world insights from Congressional office personnel: what works, what gets ignored
  • Lessons learned from successful online advocacy campaigns
  • Secrets for clearing email filters so your messages arrive - and get read
  • Best practices for crafting relevant online messages
  • Design considerations—and tips—for online tools, including the advocacy portion of your Website
  • Practical guidance on how to assess and choose strong outsourcing vendors and technologies and keep costs and administrative burdens to a minimum
  • Troubleshooting advice on how to keep online advocacy activities from inadvertently triggering legal and compliance problems specific to the Government relations environment and the general business environment