March 28, 2011 - 8:45 AM - 11:45 AM ET

"Grassroots, Grasstops, Coalition Building: Best Practices, Cost-Effective Tools and Social Media," hosted by American League of Lobbyists (ALL)

This event has already occurred.
Hall of States
444 North Capitol Street, NW
Washington, DC

When it comes to political influence, a Congressional Management Foundation study shows nothing beats constituency contact. Now, social media is making it easier and less expensive to build and activate robust coalitions. 
But how can you define which social media and online tools are right for your organization and can be implemented in a cost-effective and legal manner?

In this comprehensive training session, Ron Jacobs and other authorities on advocacy and new media arm you with ready-to-use guidance for avoiding costly - and risky - trial and error.
Step by step, you'll learn how to set up, administer, and operate a dynamic grassroots, grasstops and coalition-building program. You'll also come away with up-to-date insights on the "new rules" for everything from social networking to staying in compliance and avoiding PR nightmares.
Gain new political influence, including how to: 

  • Mobilize a grassroots movement within your association, corporation or supporter group
  • Recruit grassroots participants and encourage grasstops advocates to engage on issues
  • Design a website and online presence to support ongoing advocacy and engagement
  • Choose and make the best use of the right social media tools for your message: Facebook, Twitter, blogs, etc.
  • Create a tightly integrated program that includes social media plus one-to-one activities
  • Manage your message and tools to stay in compliance with the tough new rules and regulations that now affect every aspect of government relations
  • Apply best practices for identifying coalition partners and building effective coalitions
  • Know what constituent advocacy activities work - and which get ignored

Registration and more information is available on the ALL website.