Managing a successful global anticounterfeiting and brand protection program demands considerable resources and effort. However, brand protection professionals constantly face the dual challenges of trying to justify their brand protection budgets to internal stakeholders while trying to manage their limited resources and budget in the external fight against brand infringement and counterfeiters.
An experienced panel will discuss strategies to get management buy-in for an anticounterfeiting and brand protection program, and how to maximize the effectiveness of an anticounterfeiting and brand protection budget.
Find out about:
- Quantifying the impact of counterfeiting or grey market activities (e.g., product diversion) on a brand.
- Creating and managing an anticounterfeiting and brand protection budget.
- Weighing factors such as team structure, staffing and resource allocation in managing worldwide brand protection and enforcement programs.
Moderator
Justin Pierce, Venable LLP (United States)
Speakers
Justin Pierce, Venable LLP (United States)
Ken Bonefeld-Nielsen, Sony Mobile Communications AB (Sweden)
Omar Shteiwi, Nestle Middle East (United Arab Emirates)
For information and registration, please click here.