Protecting brands abroad has become increasingly important for nonprofits. Foreign countries represent a source of new members, donors, supporters, and customers, as well as opportunities for other expansion. Yet trademark law (the law of branding) operates on a country-by-country basis. This creates pitfalls for nonprofits: from not knowing what rights the nonprofit owns in key countries; to not understanding the different trademark rules that apply in those countries; to failing to register the right brands in the right countries and for the right goods/services; to failing to police chapters, affiliates, members, vendors, and others who improperly register the nonprofit’s brands. This Legal Quick Hit will discuss the five biggest international trademark pitfalls for nonprofits, and how to build brand value and enforceable trademark rights abroad.
Andrew D. Price, Esq., Partner, Venable LLP, Washington, DC
This event is open to ACC members only. Please visit ACC's website if interested in membership.