"Building and Protecting Your Association's Brand in Social Media: Managing the Legal Pitfalls" at ASAE's Annual Association Law Symposium

Social media can provide an excellent platform for promoting your association's brand, your industry or profession, and engaging with the public, and regulators. But there are legal risks that need to be considered and managed when engaging in social media. This session will address: what social media has to do with your brand and why this is important; protecting and enforcing your trademarks and copyrights in social media; common domain name pitfalls; dealing with defamation; and legal issues to consider when creating a social media policy!

Speakers
A.J. Zottola, Esq., Partner, Venable LLP