October 01, 2013 - EST

Anti-Counterfeiting & Brand Protection East Coast Summit

This event has already occurred.
Convene – Downtown
New York, NY

Marcella Ballard, along with other industry professionals, will speak Tuesday, October 1, 2013 at 9:15 a.m. EDT on the following panel:  “Proactivity vs. Reactivity: Strategies for Getting Ahead of the Game.”  Anti-Counterfeiting Strategies have traditionally been a case of reacting to what counterfeiters do and shutting down the avenues available to them. This session will explore pre-emptive measures for ensuring that Counterfeiters have more trouble getting their 'businesses' off the ground in the first place.

Justin Pierce, along with other industry professionals, will speak Tuesday, October 1, 2013 at 3:30 p.m. EDT on the following panel: “Counterfeit, Grey Market and Parallel Imported Goods: Dealing with Diverters”.  This session will explore the availability of counterfeit goods through legitimate means and how to deal with the diverters animating the Grey Market, how the Grey Market is unique in terms of counterfeiting and what strategies should be applied to combatting it, and best tactics for preventing Parallel Imported Goods – Contractual or Criminal?

For information and registration, click here.