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This CLE webinar will guide counsel on best practices to minimize the risks of antitrust liability with association-sponsored market research programs such as information exchanges and surveys. The panel will outline clear antitrust compliance considerations and measures when implementing market research programs.
Members rely on their associations to provide up-to-date market research data to help them and their companies remain competitive. Association market reports and surveys are often more comprehensive, accurate, and valuable than industry consultant reports or publicly available information.
While association market research programs provide a significant benefit to members, associations and their counsel must be mindful of the antitrust risks inherent in these information exchanges, including the potential for claims that the exchanges are used to coordinate member competitive decision-making.
Antitrust counsel should advise their association clients of the potential pitfalls with market research programs and guide them in developing information exchanges and survey procedures that comply with the antitrust laws and are likely to withstand government or private scrutiny.
Listen as our authoritative panel of attorneys, including a leading nonprofit lawyer and an antitrust attorney, reviews the key benefits of market research programs to associations, discusses recent developments in the antitrust laws applicable to information exchanges and benchmarking, and explains best practices to comply with antitrust laws.
The panel will review these and other key questions:
- What are the key benefits of market research programs to association members?
- What antitrust laws govern association-sponsored information exchanges and surveys?
- What are the best practices for conducting association market research programs that do not run afoul of antitrust laws?
Andrew Bigart, Esq., Associate, Venable LLP