April 24, 2014 - PST

2014 Brand IP Seminar Series, San Francisco

This event has already occurred.
Wine & Wall
30 Steuart Street
San Francisco, CA 94105
Click here for directions.

Update: This event has already occurred. Please click here for a recording of the program, and click here to view presentation materials from the event.


Throughout 2014, our Brand Protection Team will offer complimentary seminars in Venable offices around the country to discuss the unique challenges facing businesses and the executives responsible for an array of intellectual property issues relating to brand and content management in today's commercial environment.

Your company's brand, image, content, designs, proprietary know-how and secrets are valuable intellectual property assets.  Companies must leverage and protect these assets to succeed in today’s market; and managing these assets requires an active and diligent strategy, as business defamation, counterfeit goods, IP theft, knockoff designs, and pirated content cost companies billions of dollars in lost revenue every year.

Brand IP: San Francisco

We are pleased to invite you to attend our second Brand IP seminar at Wine & Wall restaurant, located on the ground floor of our San Francisco office building.  Guest panelists Michelle Ravn Appelqvist, Sr. Director, Sr. Counsel, Trademark, Advertising & Brand Protection of SanDisk, Paul Ortiz, VP Brand Protection of Flextronics, and Genevieve Burch, Associate General Counsel of Winery Exchange will join Venable attorneys Justin Pierce, Marci Ballard, and Thomas Wallerstein to discuss the following:               

  • Establishing a world-class brand protection program;


  • Proactively evaluating and addressing IP threats in corporate transactions, joint ventures, and mergers and acquisitions;


  • Trademark practice in the wine and beverage industry;


  • Trade secret litigation; and


  • 3D printing.

Our Brand IP seminar series will help you identify vulnerabilities in your current business model and present innovative solutions that protect your branded goods as well as your company's reputation in the marketplace. We'll discuss day-to-day operational changes you can implement immediately to help strengthen your company's brand protection, as well as present strategies to better leverage and exploit your brand and content.

Upcoming seminars will take place in Los Angeles (September) and Washington, DC (December).

About the Brand IP Seminar Series

Following our kickoff event in New York this past February, we will be presenting seminars in San Francisco (April), and at our offices in Los Angeles (September) and Washington, DC (December). Alongside Venable attorneys, noteworthy guest panelists with in-house brand and IP experience in a range of industries will review successful strategies to maximize brand value and to effectively fight against IP theft, counterfeiting and product diversion around the world. Some of the topics we'll address throughout the seminar series include:

  • Developing and implementing a brand protection strategy;


  • How counterfeit goods enter the domestic and international markets;


  • Best practices in IP licensing;


  • Proactively evaluating and addressing IP threats in corporate transactions, joint ventures, and mergers and acquisitions;


  • The challenge of "gray market" goods and how to shut down unauthorized distribution channels;


  • Protecting your online content from digital piracy;


  • What to do about websites trading on your brand name to sell knockoff products;


  • Partnering with government agencies in your brand protection efforts both in the US and abroad;


  • Challenges to brand protection presented by new technologies such as 3D printing; and


  • Working with your employees to incorporate IP protection strategies into daily business practices.