May 14, 2015 - 2:00 PM - 3:00 PM EST

"Stay Ahead of the Mobile Enforcement Curve: Guidance from DMA and DAA" for Direct Marketing Association (DMA) and the Digital Advertising Alliance (DAA)

This event has already occurred.
webinar

Michael A. Signorelli and Rob Hartwell will join a webinar hosted by the Direct Marketing Association (DMA) and the Digital Advertising Alliance (DAA) to discuss self-regulatory developments in the mobile marketing space. Panelists will summarize updates involving the DMA Guidelines for Ethical Business Practice and the DAA Mobile Guidance.

To register for this webinar, please visit the event webpage.

Takeaways

  • Hear how anticipated updates to the DMA Guidelines for Ethical Business Practice apply to mobile marketing
  • Learn high-level takeaways from DAA and its Mobile Guidance as it applies to mobile web, multi-site and cross-app data, precise location data and personal directory information – and the newest industry transparency and choice tools for mobile users in which marketers can participate
  • What's coming down the pike – with self-regulation enforcement about to take effect, and how marketers can keep their brands on a responsible mobile path