New York, NY
On November 18, 2015, Melissa Landau Steinman lectured a class of college juniors and seniors at Syracuse University's Newhouse School of Communications' Newhouse in NYC Program on the ins and outs of marketing, law and social media. In addition to talking about the laws and rules that apply to the latest social media campaigns on Facebook, Twitter and Snapchat, the class talked about topics ranging from sweepstakes and contests, endorsements and testimonials, native advertising, and the rules for new promotional techniques like "Surprise and Delight" promotions and buzz marketing.
Visit the Newhouse in NYC webpage for more information.