January 27, 2016 - PST

"Develop & Implement an Effective B2B & B2C Consumer Engagement Programs to Reduce Trademark Infringement" at the West Coast Anticounterfeiting & Brand Protection Conference

This event has already occurred.
San Francisco, CA

The panel discussed the numerous strategies to reduce trademark infringement, one being consumer engagement. This panel also explored how to develop effective internal and external marketing programs to educate your end-users on how to identify counterfeits and creative and effective programs that can be implemented by a wide variety of brands with varying project goals and budgets.

Speaker:
Marcella Ballard, Partner, Venable LLP

Visit the 16th Annual Anti-Counterfeiting & Brand Protection West webpage for more information.