An Introduction to PRAM

Stuart P. Ingis, co-chair of Venable’s eCommerce, Privacy, and Cybersecurity Group, will speak at the Association of National Advertisers’ Law & Policy Conference on the Partnership for Responsible Addressable Media (PRAM). He will provide and introduction to PRAM, a collaborative effort of leading advertising trade associations and companies. PRAM's goal is to advance and protect critical functionalities like customization and analytics for digital media and advertising while safeguarding privacy and improving consumer experience. The partnership is designed to help build a consensus across the advertising industry to protect the future of addressable communications, in order to ensure privacy while driving rich internet content and functionality.