February 22, 2021 - 3:10 PM - 4:00 PM EST

National Business Officers Association 2021 Annual Meeting

Into the Unknown: Crisis Communication Strategies for Uncertain Times

While crisis communication is not new to schools, the need to consistently reassess effective crisis communication strategies has been paramount as the COVID-19 pandemic has unfolded. Schools are continually reassessing the key question underlying every crisis communication: How does a school balance transparency against the need for privacy, while still protecting the institution from liability? This session will review the legal, practical, and public relations factors to be considered when developing a crisis communication plan in response to an evolving landscape.

Venable Speaker:

Janice Gregerson, Associate