While crisis communication is not new to schools, the need to consistently reassess effective crisis communication strategies has been paramount as the COVID-19 pandemic has unfolded. Schools are continually reassessing the key question underlying every crisis communication: How does a school balance transparency against the need for privacy, while still protecting the institution from liability? This session will review the legal, practical, and public relations factors to be considered when developing a crisis communication plan in response to an evolving landscape.
Grace Lee, Partner
Janice Gregerson, Associate