By the time your school’s name is in the news, it’s too late to develop a thoughtful and meaningful communication strategy. All too often, responding to a crisis under pressure and urgency results in further damage to the school’s reputation in the community and increased legal risk. Venable attorney Caryn Pass will share lessons learned and review the legal, practical, and public relations factors to be considered when proactively developing a communication strategy that will inform a crisis response when the time comes.
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