Virtual Meeting
Venable attorney Reed Freeman will present “Email Excellence Committee Meeting - Privacy vs. Profitability: Is Email under Threat?” at the ANA Email Excellence Committee Meeting on March 8, 2022.
Consumer privacy is in sharp focus for both policymakers and companies alike. New data privacy laws introduced and passed at the federal and state levels, along with changes in company policies surrounding the use and exchange of data, are impacting email as a viable marketing channel. This session will discuss how recent proposals and changes in public policy are affecting emailers, and it will explore how new receiver restrictions on deliverability reporting and metrics are challenging the effectiveness of marketers’ use of email to connect with consumers. For more information and to register, please click here.
Consumer privacy is in sharp focus for both policymakers and companies alike. New data privacy laws introduced and passed at the federal and state levels, along with changes in company policies surrounding the use and exchange of data, are impacting email as a viable marketing channel. This session will discuss how recent proposals and changes in public policy are affecting emailers, and it will explore how new receiver restrictions on deliverability reporting and metrics are challenging the effectiveness of marketers’ use of email to connect with consumers. For more information and to register, please click here.