Artificial intelligence (AI) has taken center stage as an important new technology resource. Although generative AI can now perform some of your organization's tasks, content generation, and research with increased efficiency, this technology presents new advertising, intellectual property, and legal risks for consideration. As generative AI becomes more popular, implementing best practices and thoughtful guidelines has become more important. That’s particularly true in order to take advantage of the opportunities presented by the technology, and to minimize the risks posed by generative AI.
During this masterclass, we will discuss key considerations that companies should be aware of as well as best practices, and current examples of generative AI use, including:
- How generative AI is being used to create advertising and accelerate the ways brands interact with consumers
- Evolving practices around generative AI and the challenges of protecting confidential, proprietary, trade secret or personal information.
- Can copyrighted data be used to train AI models? Can AI developers claim their system output is protected under fair use?
- Practical considerations for your business or organizational use of generative AI