May 14, 2024 - 3:50 PM - 4:35 PM ET

Association of National Advertisers (ANA)

Privacy and the Future of Nonprofit Organizations Marketing

This event has already occurred.
Venable LLP
600 Massachusetts Avenue, NW
Washington, DC

Venable partner Mike Signorelli will present on the panel “Privacy and the Future of Nonprofit Organizations Marketing” at the ANA Nonprofit Growth Summit & Hill Day on May 14.

Join us for an engaging expert panel discussion that delves into the dynamic intersection of privacy laws and nonprofit organizations (NPOs), focusing on the groundbreaking Colorado Privacy Act (CPA). In 2023, Colorado became the first state to eliminate exemptions for NPOs under privacy laws, ushering in a new era of challenges and opportunities.

This important discussion aims to provide nonprofits with valuable insights into the future by drawing parallels with the for-profit sector's experiences since the implementation of GDPR in 2018 and the California Consumer Privacy Act (CCPA) in 2020, which had profound effects on marketing strategies. Nonprofits can leverage this knowledge to propel their digital transformation journey by embracing privacy-centric digital capabilities, thereby achieving substantial digital marketing outcomes.

Join us to explore how nonprofits can proactively navigate the challenges posed by privacy laws, turning them into catalysts for positive change in the realm of digital marketing.

For more information, please click here.