From Concept to Donation: How to Design, Conduct, and Promote a Compliant Cause Marketing Campaign

Venable counsel Cristina Vessels presents “From Concept to Donation: How to Design, Conduct, and Promote a Compliant Cause Marketing Campaign” at the ACCP Annual Conference on September 10.

Effectively marketing an organization’s charitable giving efforts requires not only the application of creative advertising principles, but an underlying familiarity with applicable responsibilities under federal, state, and local laws.

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