New York City Bar Association
New York, NY
Once again, Venable sponsored ACI’s Annual Legal, Regulatory, and Compliance Forum on Cosmetics & Personal Care Products, which took place on March 27-28. On March 28, Claudia Lewis joined a panel on endorsement guides within the cosmetics and personal care industry. Below is the full outline of the session:
Influencing Beauty: Assessing the Impact of the Endorsement Guides on the Cosmetics and Personal Care Industries
- Understanding how the FTC guidelines have affected influencer marketing campaigns and what companies have learned about aligning marketing practices with compliance
- Practical advice on building compliant influencer partnerships, from disclosure requirements to contract essentials
- Exploring the rise of AI influencers and the legal risks in cosmetics advertising, including avoiding fake reviews and misleading endorsements
- Exploring National Advertising Division’s (NAD) oversight in this area and how NAD rulings influence cosmetics marketing tactics on social media platforms
For more information on this event, please click here.