A new federal Executive Order (EO) aims to establish a uniform national AI framework, directly challenging the variety of state-level AI regulations (like those in California). This looming federal-vs.-state conflict threatens to create significant compliance complexity for advertising agencies that rely heavily on AI for targeting, personalization and content creation. This session will provide a practical roadmap for agencies, examining how to manage risk, ensure consumer protection and maintain ethical standards while operating across jurisdictions.
Moderator:
- Amanda Anderson, VP, Government Relations
Speaker:
- Michael A. Signorelli, Partner, Venable LLP