Mike Signorelli and Chris Kim presented "Public Policy on Agents and How to Speak to Your Legal Team About Setting Up an Agentic Team" at an ANA webinar on July 21, 2026.
Agentic AI systems don't just assist marketers—they act on their behalf. That shift from tool to autonomous actor creates a set of new legal and compliance questions. This webinar was designed to help marketing teams answer these questions. This session, led by attorneys from Venable LLP, gave marketing leaders a practical framework for bringing their legal and compliance partners into the agentic conversation early.
Key Takeaways
- How to onboard new tools
- How emerging federal and state policy frameworks are beginning to address autonomous systems
- Where compliance requirements around data use, consent, and disclosures intersect with agentic workflows
Equally important, the session addressed the conversation itself—how to brief your legal team on what agents actually do, which questions to bring to that meeting, and how to build an ongoing governance structure that keeps marketing moving without leaving your organization exposed.
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