$27 million. That is the MSRP value of the counterfeit toys and electronic games seized by customs and border patrol in 2011 alone. And that is only what was seized. Unfortunately, this is the reality of having a commercially successful toy or game. While you have invested sweat and equity into development, bringing it to market and building your brand, you are now faced, as a result of your success, with counterfeiters that eat into your profits, infringe on your rights, and expose you to liability.
August 14, 2012 | Toy Industry Association
Best Practices in Anti-Counterfeiting in the Toy and Game Industry
1 min
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