Everyone is a stakeholder when it comes to the proliferation of counterfeit merchandise sold on e-commerce platforms. Whether you are involved in company management or are acting as in-house or outside counsel to a business, the sale of fake goods and services online is bound to be within your purview. Following the rise in counterfeiting activity on e-commerce sites, and with more and more people purchasing products online every day, there are a number of things to consider before determining whether litigation is the best course of action. Although it can have distinct benefits over other methods of enforcement, litigation may not offer a one-size-fits-all fix for every business or product. Therefore, this article identifies the four factors to consider when determining whether litigation against e-commerce counterfeiters makes sense for your company.