Marci Ballard and Maria Sinatra published “Shop Safe Act 2020: A New Tool for Brand Owners in the Fight against Online Counterfeits?” in the September 2020 issue of The Licensing Journal. The following is an excerpt:
On March 2, 2020, a bipartisan group of representatives in the U.S. House of Representatives introduced the Stopping Harmful Offers on Platforms by Screening Against Fakes in E-Commerce Act (the Shop Safe Act 2020) to help stem the growing concern over counterfeit products being offered for sale on online third-party marketplace e-commerce platforms. Although e-commerce is a relatively new retail platform, it has been capturing larger percentages of sales in the U.S. retail industry. Unfortunately, as retail transactions have increased online, so have counterfeit sales.