January 07, 2022

Getting the Brand Back Together: A Year in Trademarks

1 min

On December 23, 2021, Andrew Price published “Getting the Brand Back Together: A Year in Trademarks” in World Trademark Review (WTR), as part of a series from industry leaders across the trademark ecosystem reflecting on the past 12 months. Andrew provided the law firm perspective, and the following is an excerpt:

We all hoped 2021 would be about "getting the band back together" in person, with colleagues back in the office and full-fledged in-person meetings like the INTA Annual Meeting. Instead, 2021 ended being more about "getting the brand back together," as clients continued to pour attention and resources into securing and preserving trademark rights in new and existing brands. While this heightened level of activity started in 2020, clients in 2021 showed an even greater sense of urgency about registering, enforcing and defending their marks, without regard to client size, industry or location. This made for an intensely busy year, where clients were less focused on cost than speed and results.

Click here to access the article.