Wellbrand™ Naming Solutions

Wellbrand Naming Solutions

The Wellbrand service is Venable’s innovative naming solution that leverages trademark-law intelligence to accelerate the process of finding effective brand names. By teaming with our clients in the early stages of name development, we can develop already-cleared naming options that help clients "get to yes" faster.

Currently available only to established clients of Venable’s widely respected Trademark Prosecution and Counseling Group, the Wellbrand service bridges the gap between marketing needs and legal know-how to help avoid product launch interruptions. With team leaders who have worked together for more than 20 years clearing and protecting brands worldwide, our attorneys draw on a deep well of experience to identify names that are more likely to avoid refusal by the Trademark Office (USPTO) and challenge by third parties.*

This service also complements and enables the work of marketing professionals, in-house counsel, and advertising agencies by helping them understand and implement name selection strategies that are more likely to succeed.

Through the Wellbrand service, Venable can provide already-cleared naming options at key moments in product development, identify workaround options for outside-developed names that do not clear, and provide naming alternatives to resolve disputes quickly. When marketing departments seek strategic trademarks to fit with existing campaigns, the Wellbrand team can also step in and help to defend against competitive threats.

How can we help you? Contact our team to learn more.

*Names provided will clear a preliminary U.S. registry search, with no more than low-to-moderate risk of USPTO refusal or third-party challenge. A full search is needed to more fully assess risk. Venable does not warrant that the name is definitively available.