A large multidisciplinary Venable team of attorneys led by Robert J. Bolger, Jr., Thomas D. Washburne, Jr. and William F. Herrfeldt advised Guthy-Renker LLC in the sale of a majority interest in Guthy-Renker's worldwide Proactiv business, the world's leading non-prescription acne brand to Nestlé Skin Health, a subsidiary of Nestlé SA. The new joint venture unites Nestlé Skin Health's science-based innovations in skin health with Guthy-Renker's marketing and consumer expertise under the Proactiv brand.
Guthy-Renker is one of the leading direct marketing companies with international multi-channel distribution including television, digital, direct mail and retail channels. Its portfolio of consumer brands includes Proactiv as well as dozens of other products in the beauty, skincare, entertainment and wellness categories.