Venable partner Stu Ingis
was quoted in a November 17, 2011 Communications Daily
article on Digital Advertising Alliance's (DAA) new Self-Regulatory Program for Online Behavioral Advertising. The new program is set to launch later this year or early next year.
Commenting on the roll out of the new program, Ingis said the DAA would implement a media effort, “like the types of campaigns you see for major products,” to announce the new program.