November 01, 2015

INTA Bulletin profiles Becky Liebowitz

1 min

Venable associate Becky Liebowitz was profiled in INTA Bulletin on November 1, 2015 as part of the publication's "Volunteer Spotlight." In the profile, Liebowitz discusses her early pursuits such as living on a Navajo reservation in New Mexico, working at a boutique IP firm to pay for tuition and rent, and internship with the Smithsonian's National Museum of American History.

"I was helping to de-install an exhibit featuring a pharmacy storefront, and I found myself examining and cataloguing products and packaging from the 1920s and 1930s," Liebowitz said discussing her Smithsonian internship. "I was fascinated by seeing the changes in branding over the years and began to develop a greater appreciation for trademarks and trademark law."

Discussing her career and practice, Liebowitz said, "I've always appreciated the 'real world' applicability of trademarks and the enormous scope of what we do. For example, after seeing a commercial for a major supermarket using a client’s old logo, I notified the client. When I saw the commercial two days later, the current logo had been correctly swapped in." She added, "My clients are often just as motivated by business needs and risks as they are by legal analysis, and I enjoy staying on top of their industries so that I can better understand their business needs."