On May 27, 2020, Andrew Price was quoted in World Trademark Review on hosting a digital reception during the International Trademark Association (INTA) Annual Meeting.
According to the article, INTA announced that its combined annual meeting and leadership meeting, planned for Houston in November, will now be a solely virtual event in response to continued uncertainty surrounding the worldwide COVID-19 pandemic. With receptions being such a key part of INTA annual meetings for many, it is hoped – and expected – that networking events hosted by law firms and service providers will occur alongside INTA’s virtual conference.
“We are just starting to reimagine how to entertain and connect clients and foreign associates at a virtual INTA Annual Meeting,” Price explains to WTR. “In the past, we have looked to striking settings like Chihuly Garden and Glass in Seattle or memorable experiences like a mechanical bull in Dallas. This year, firms need to be more creative than ever, as we are all facing slashed marketing budgets and some videoconference fatigue.”
“Our trademark group’s ‘virtual happy hours’ over the last ten weeks has provided a window into what could work: combining work-related content with get-to-know-you activities and a bit of the unexpected,” Price says. “As we start to reimagine the ‘virtual Annual Meeting’, we are considering ways to translate this success into a larger format.”
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