March 12, 2021

Managing Intellectual Property Quotes Kristen Ruisi on How Brands Prioritize Enforcement Against Online Infringement

1 min

On March 12, 2021, Kristen Ruisi was quoted in Managing Intellectual Property on how brands prioritize enforcement actions against widespread online infringement.

According to the article, infringers on social media and product lookalikes are among brands’ top intellectual property concerns as they battle a rise in bad actors. Non-legal colleagues and other individuals are becoming increasingly important in efforts to combat these online actions.

Ruisi said brands should make sure they have a form on their website for reporting issues and added that a lot of her clients have been alerted to infringement through customers.