October 14 - 19, 2006

Direct Marketing Association's 2006 Conference & Exhibition

This event has already occurred.
Moscone Convention Center
San Francisco, CA

Emilio Cividanes will be speaking as part of the Direct Marketing Association's 2006 Conference & Exhibition. Emilio's presentation on "Ch-Ch-Ch-Changes: Critical Developments in Privacy and Data Security Legislation," will be given on Monday, October 16 at 11:00 a.m. - 12:15 p.m. Following is a description of the session:

Developments of the new privacy and data security legislation will have a critical impact on the way direct marketers collect and store customer data. Panel will provide history of recent state/federal rules and enforcement actions by the FTC and speak to latest developments of requirements in connection with dual obligations of safeguarding consumer data and notifying consumers when marketers experience a security breach that compromises sensitive consumer data, including a discussion of pitfalls to avoid.