April 21, 2009 - 1:30 PM

Top 10 Tips To Avoid/Handle a Government Investigation--For Advertisers, Affiliates & Networks

This event has already occurred.
ad:tech San Francisco Conference
Moscone Center West
Room 3020
San Fransisco, CA

Thomas Cohn, Todd Harrison, Lisa Jose Fales and Milo Cividanes will present a workshop at the ad:tech San Francisco Conference: "Top 10 Tips To Avoid/Handle a Government Investigation--For Advertisers, Affiliates & Networks."

In the wake of recent announcements of investigations by the Federal Trade Commission and State Attorneys General into online marketing, it is critical to understand and reduce your risk exposure, as an advertiser, affiliate marketer or advertising network, for allegations of deceptive advertising and marketing practices. Venable attorneys will cover the hot-button issues that the FTC and state AGs are examining and give you the top 10 tips on how to avoid a government investigation and what to do if you are faced with one. This program provides valuable insights into the anatomy of a government investigation: My company received a government subpoena or call. What should we do (and not do) next?

Venable attorneys will review the nuts and bolts of:

  • Blogs, review sites, consumer testimonials, expert/celebrity endorsements
  • Product claims: weight loss, disease prevention, other dietary supplements
  • Negative option features, membership/continuity plans, upsells, third-party billing
  • E-mail marketing, CAN-SPAM compliance

For more information and to register for this event, please visit ad:tech's site.