Time, Inc.
1271 Avenue of the Americas
New York, NY 10020
12:00 – 12:30 Hot Topics in Advertising Law
- Advertising – When is it Deceptive or Unfair? (2 min)
- Consequences of Deceptive Advertising (3 min)
- Process and Remedies (5 min)
- Advertiser's Responsibilities (5 min)
- Criminal Prosecution (5 min)
- Expert Endorsements (5 min)
- Advertising Guidance – Top 10 Tips (5 min)
12:30 – 1:00 Responding to Government Investigations
- Due Diligence (2 min)
- Factors in Selecting Targets (5 min)
- Nature of FTC Investigations (5 min)
- Claim Substantiation (3 min)
- What's New w/ FTC Investigations (5 min)
- Remedies (5 min)
- Settlement vs. Litigation (5 min)