Michael Signorelli discussed the impact of the Federal Trade Commission’s revised Guides Concerning the Use of Endorsements and Testimonials in Advertising on blogs and other social media tools during a webinar hosted by the Direct Marketing Association on November 16, 2009.
The DMA is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. It advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.