On February 25, 2010, Michael Signorelli presented "New Rules for Testimonials/Endorsements & Advance Consent Marketing" in a special compliance webinar sponsored by the Direct Marketing Association's ("DMA") Corporate & Social Responsibility department.
The DMA is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. It advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.