Melissa Landau Steinman will be speaking at the New York City Bar's CLE program Understanding & Complying with Sweepstakes, Promotion and Marketing Laws on Friday, Feb. 12, 2010.
More and more companies are using the promotional tools including sweepstakes, skill contests, and hybrid versions thereof. The rise of user-generated contests and mobile marketing vehicles, with their rapidly changing rules, equally fast-morphing laws on children’s marketing, and privacy issues raise thorny questions for the practicing bar.
In this program, experts in the field will address the critical issues that arise when offering games and other promotions relevant to today’s marketplace.
Topics to be discussed include the laws governing sweepstakes and skill contests, user-generated content, mobile marketing, drafting official rules and disclosures, use of intellectual property, children’s marketing and developments in litigation, legislative, and regulatory areas.
For more information and to register, please click here.