July 26, 2010 - 10:00 AM - 12:00 PM ET

"Buying Smart/Selling Smart – The Ten Biggest Legal Pitfalls in Lead Generation" at LeadsCon East

This event has already occurred.
Marriot Marquis Hotel
New York, NY

The world of customer acquisition is under increased scrutiny by the Federal Trade Commission (FTC), state Attorneys General, and private plaintiffs, as well as by traffic owners.  Compliance is not just a cost of doing business, it is essential to remaining in business.  Learn how the legal and regulatory landscape is rapidly evolving for lead generators.  Learn about the risks with negative option marketing, privacy developments, telemarketing and law enforcement risks for advertisers, affiliates and networks in the ecommerce space.  In addition, learn about the latest legislative and regulatory trends in key lead generation verticals such as debt relief, mortgage, insurance, medical and education. 

This panel will address the latest developments from the FTC, states and specific industry regulation that lead generators – buyers (and sellers) – need to know.   Jonathan Pompan from Venable LLP and other panelists will provide practical advice on what you need to know in the rapidly evolving legal and regulatory landscape of lead generation.

Registration and more information is available on the LeadsCon website.