This webinar will discuss the increasing focus on mobile marketing, different ways to utilize text messaging, emails, GPS technology, mobile applications and other wireless devices to communicate with consumers. The panel will provide an overview of the legal risks of engaging, and the laws and regulations governing mobile marketing. The panel will outline best practices for complying with evolving standards and minimizing liability risks, and offer their perspectives and guidance on these and other critical questions:
- What are the current enforcement and litigation trends surrounding mobile marketing?
- What legal and industry standards govern mobile marketing practices?
- What special issues arise when mobile marketing is used for interactive promotional campaigns?
After the presentations, panelists will engage in a live question and answer session with participants, so they can answer your questions about these important issues directly.
Registration and more information is available on Strafford's website.