November 19, 2010

PMA's 32nd Annual Marketing Law Conference

This event has already occurred.
Marriott Hotel
Chicago, IL

The Promotion Marketing Association (PMA) Law conference - A state of the art conference with a complete and in-depth explanation of the things you need to know to comply with the fast changing world of promotion and advertising laws, regulations and government enforcement policies. Special attention will be devoted to new rules and developments in marketing law here and abroad, including:

  • Social Media Both Policies and User Generated Content
  • Negative Options/Advance Consent/Affiliate Marketing
  • Behavioral Advertising

Melissa L. Steinman will present on Mobile Marketing, including legal and practical issues in killer apps, and location-based services.

Thomas A. Cohn will lead a roundtable discussion on: Bigger and Bigger Government Fines, providing a survey of FTC and state AG matters over the past year that ordered substantial consumer redress and/or civil penalties against advertisers/marketers charged with violating Section 5 of the FTC Act and/or other laws and regulations enforced by the FTC and the states.

Claudia Lewis-Eng will lead a roundtable discussion on: The New Food Advertising Picture.


For registration and more information, visit PMA's website.