Tom Cohn and Ari Rothman will present at two sessions during the AffCon 2010 Conference:
Enforcement Storm Warning 2011: How to Navigate Your Company Away From Liability
December 8, 11:00am ET
This special session dedicated to how companies can legally advertise in the online space has been added to the conference agenda.
“This is an excellent opportunity for any online marketer to prepare themselves for what’s coming next year in regards to keeping your company safe from legal scrutiny, “commented conference chief Brandy Shapiro-Babin, “not many conferences are tackling these very important issues let alone offering a one day course dedicated to this crucial topic.”
Attendees will also be able discuss the hot-button issues the FTC and state AGs are examining that affect online marketing. These include updates on product claims (weight loss, green products and more), blogger guidelines, CAN-SPAM and privacy and what to expect from the new Consumer Financial Protection Bureau that will begin operations in 2011.
Interactive Legal Clinic: Trademarks, Incorporation, and FTC Regulations
December 9, 2:00pm ET
Registration and more information is available on the AffCon website.