January 21, 2011 - 6:00 PM - 8:30 PM EST

"Social Media Marketing, Online Advertising and Privacy – the Legal Risk of Going Viral," American Advertising Federation of Baltimore

This event has already occurred.
Euro RSCG Discovery
400 E. Pratt Street, 10th Floor
Baltimore, MD 21202

Just as online ads are poised to overtake print as a primary means of advertising, the FTC is threatening to make marketing over the internet more complicated.  Privacy regulation may soon require more than a privacy policy.

AAF Baltimore will host Michael Signorelli in a tech-savvy discussion of how privacy regulation could change how we collect and use consumer info. We will also discuss best practices for handling consumer privacy issues in marketing and advertising – and what steps you can take now to improve future privacy compliance in social media marketing, behavioral advertising, lead generation, and more.

Registration and more information is available on AAF Baltimore's website.