March 31 - April 01, 2011

ACI's Food & Beverage Marketing & Advertising Conference

This event has already occurred.
Westin Washington, DC City Center

Venable's Dietary Supplements, Functional Foods and Cosmetics Group will be at ACI's Food & Beverage Marketing & Advertising Conference.

Thursday, March 31 at 9:45am ET
Join Todd Harrison at a presentation on:
Responding to FDA & FTC Enforcement Based on Product Claims.

Mr. Harrison will address:

  • How to best defend your product claims when responding to access letters requesting specific evidence on product substantiation
  • Responding to public allegations issued in a warning letter
  • Minimizing downstream risk exposure and follow-on litigation if a proposed consent order is entered – bargaining for the best terms

Friday, April 1, at 1:45 ET
Join Claudia Lewis-Eng as she moderates a panel on:
New Product Launch: Implementing a Check and Balance System for Coordinating Marketing and Legal Objectives

The panel will focus on:

  • Maintaining an open line of communication across departments when screening and developing promotional marketing – regulatory, sensory, marketing, legal
  • Working with your marketing team to ensure transparency in product representations
  • Avoiding the use of misleading content – how to detect when your marketing team has gone over the line
  • Distinguishing “puffery” from promotional content that needs to be substantiated
  • Establishing marketing and legal SOPs to select marketing claims that will – or not – be used – who decides and when?
  • How to distinguish your product against
    - previous versions of the same product
    - competitor’s products and claims
    - when and how they should be used in your product marketing
    - identifying effective means for utilizing comparative advertising for your food product
  • Balancing industry guidance with the “letter of the law” when implementing a marketing compliance program

Registration and additional information is available here.